Digital pricing intelligence
What should it really cost?
Independent cost intelligence for websites, apps, software, hosting and maintenance. Price your project, test a supplier's quote against it, and find where the number can come down — all from one deterministic engine.
- Public calculators need no sign-up
- Calculator inputs stay in your browser
- Market-specific pricing
- Published methodology
Illustrative example
$7,800
PriceInsight360 Value Estimate
Global / remote team • Growth e-commerce • WooCommerce
Estimated range $2,820 – $19,400. Computed live by the same engine from an indicative benchmark dataset, for a growth store on a packaged commerce platform.
Three ways to use it
Price it, test it, reduce it
Most pricing tools stop at a number. PriceInsight360 also tells you whether the number you have been given is reasonable, and what would make it smaller.
Calculate
What should this cost?
Answer plain-language questions about your scope and get a low, typical and high figure for your market — with the reasoning attached.
Open the calculatorsCheck
Is this quote fair?
Enter the price a supplier gave you. See instantly whether it sits at budget, value, typical professional or premium level for that scope.
Check a quoteOptimize
How can I reduce the cost?
Every result recalculates alternative routes — a different platform, a leaner design approach, a phased feature list — and shows the real saving.
See the savingsCalculators
Five calculators, one pricing engine
Website, mobile app, custom software, hosting and maintenance — each priced from market-specific benchmark ranges rather than a converted global figure.
Website Cost Calculator
Estimate a fair, competitive cost for designing and building a website, based on its type, size, design approach, platform, features and delivery market.
Start calculatorApp Development Cost Calculator
Estimate what it costs to design, build, test and ship a mobile app — across platforms, feature scope and backend requirements.
Start calculatorSoftware Development Cost Calculator
Estimate the cost of building custom software — internal tools, SaaS products, operational systems and data platforms.
Start calculatorHosting Cost Calculator
Estimate monthly and annual hosting cost from traffic, storage, compute and the operational services you actually need.
Start calculatorWebsite Maintenance & TCO Calculator
Estimate the ongoing cost of keeping a website secure, current and improving — monthly, annually and over a multi-year horizon.
Start calculator
Before you buy
Two checks worth doing before you sign anything
Test the quote against the scope
A price only means something next to a scope. The quote checker prices exactly what you describe, then places the supplier's number on that range and explains the gap.
Check a quoteCompare the delivery route
Shopify, WooCommerce, WordPress, Webflow, no-code or fully custom: the same scope is repriced on each route so you can see what custom development actually buys.
Open the price indexWhy trust the numbers
Independent, transparent, deterministic
The value of an estimate is in how it was produced. Ours is a rule-based calculation you can audit, with its limitations stated on the same page as the result.
Independent
No supplier pays to influence a number. We do not sell leads to agencies.
Transparent
Every assumption, exclusion and data limitation is published with the result.
Deterministic
Calculator figures come from a deterministic, versioned rule-based pricing engine — not AI-generated numbers.
Value-focused
Estimates are positioned toward the value side of the professional market.
How it works
- 01
Choose
Pick the calculator that matches what you are buying or building.
- 02
Customize
Answer short questions about scope, platform, features and market.
- 03
Calculate
A deterministic engine applies benchmark ranges and explicit factors.
- 04
Understand
See the range, the drivers, the savings and the assumptions.
Knowledge centre
Understand the number before you negotiate
Each guide covers the realistic ranges, what actually drives the cost, and the mistakes that make buyers overpay.
How much does a website cost?
What actually drives website pricing — type, page count, design approach, features and delivery market — and how to read a quote against it.
7 min readHow much does an e-commerce website cost?
Platform choice, catalogue size, payments, tax and shipping rules: what makes online stores cost more than brochure sites, and where the money goes.
8 min readHow much does app development cost?
Platform strategy, screen count, backend scope and store requirements — the real cost structure behind mobile app projects.
8 min readHow much does custom software cost?
Modules, user scale, integrations and assurance requirements: how bespoke software budgets are actually structured.
9 min readHow much does website hosting cost?
Shared, VPS, cloud, dedicated and managed hosting compared — plus the operational line items that dominate real bills.
6 min readHow much does website maintenance cost?
What a maintenance retainer should cover, how much ongoing development to budget, and how to think about multi-year total cost of ownership.
7 min read
Popular starting points: how much custom software costs, the website maintenance cost calculator, and benchmark ranges in the digital price index. Browse every article in the pricing guides library.
Start with a real number.
Public calculators are free and require no sign-up. Calculator inputs stay in your browser. Estimates are computed from an indicative benchmark dataset while verified market records are compiled.