Pricing intelligence, not lead generation

The problem

Buyers of digital work rarely have a reference price. Quotes for the same brief can differ by an order of magnitude, and the reasons are hidden inside scope assumptions nobody writes down. That asymmetry costs money on both sides: buyers overpay or under-specify, and good suppliers lose work to quotes that were never comparable.

What we do

We model cost structures explicitly. Each calculator selects a benchmark range for your scope, applies documented adjustment factors, adds itemised costs for the functionality you actually need, and then shows its working: the range, the breakdown, the drivers, the assumptions and the methodology version.

What we are not

• We are not a marketplace and we do not sell or broker your project.
• We do not pass your inputs to suppliers. Calculations run in your browser.
• We do not claim accuracy we cannot support. Estimates are indicative.
• We do not let monetisation influence a calculated figure — ever.

How we handle independence

Future monetisation may include advertising, affiliate recommendations, premium reports or data products. None of these will be permitted to alter benchmark values, adjustment factors or calculation logic. That separation is a product rule, not a preference.

Current status

The pricing engine, calculators, methodology and result experience are complete. The benchmark dataset currently ships as a clearly-labelled indicative dataset while sourced, reviewed market records are compiled. We would rather show you an honest label than an invented price.